sales & marketing
Course Duration: 2 WEEKS
At The End of This 2 weeks short course you will learn
1. Understanding of marketing fundamentals and frameworks
2. Knowledge of digital marketing channels (SEO, social media, email, PPC)
3. Skills in marketing strategy and planning
4. Familiarity with marketing analytics and metrics
5. Ability to develop effective marketing campaigns
6. Understanding of branding and positioning
7. Knowledge of content marketing strategies
8. Familiarity with marketing automation and technology
9. Ability to measure and optimize marketing ROI
10. Practical experience through case studies and group projects
11. Certification of completion (if offered)
(WEEK 1)
- Introduction to Marketing
- Understanding Target Audience and Market Research
- Marketing Mix (4Ps): Product, Price, Place, Promotion
- Branding and Positioning
- Digital Marketing Overview: SEO, Social Media, Email
- Content Marketing Strategies
- Marketing Analytics and Metrics
- Customer Journey Mapping
- Marketing Strategy and Planning
(WEEK 2)
- Social Media Marketing: Platforms, Content, Advertising
- Influencer Marketing and Partnerships
- Email Marketing Campaigns
- Search Engine Optimization (SEO) Techniques
- Pay-Per-Click (PPC) Advertising
- Marketing Automation and Technology
- Measuring Marketing ROI and Performance
- Marketing Budgeting and Resource Allocation
- Final Project Presentations and Feedback
Unlock the Secrets
to Online Success
Unlock the Secrets to Online Success
- Course Fee- ₦100,000
- Duration: 2 Weeks
- Time: 10AM-12PM
- Slots Available: Only 10